What is Urge: Track what you skip?
Most finance apps track spending. Urge flips the script.Instead we celebrate when you don’t spend. Skip a latte? Close an Amazon tab? Urge turns those moments of restraint into visible progress toward your goals.
Problem
Users currently rely on traditional finance apps that track spending, missing the opportunity to recognize and motivate moments of financial restraint, leading to reduced visibility into savings progress and diminished motivation.
Solution
A personal finance app where users can track skipped purchases and visualize savings progress toward goals (e.g., skipping a latte adds $5 to a "Travel Fund").
Customers
Budget-conscious individuals, millennials, Gen Z, freelancers, and young professionals focused on mindful spending and achieving financial goals like debt repayment or travel.
Unique Features
Focuses exclusively on non-spending moments, gamifying restraint with progress visualization, achievements, and goal-based rewards.
User Comments
Helps build better financial habits, makes saving feel rewarding, simple UI, motivates through visual progress, integrates with budgeting goals.
Traction
Launched on ProductHunt with early-stage traction; details like user count or revenue are unspecified but positioned to tap into the growing mindful-spending trend.
Market Size
The global personal finance app market is projected to reach $1.5 billion by 2026, driven by increasing demand for savings and budgeting tools.
