What is un:short?
un:short adds a 30-second "think" timer before you open YouTube Shorts or Instagram Reels. It's not about blocking completely—it's about making your consumption intentional. Just enough friction to break the automatic habit. After 30 seconds, you can still watch—but you'll make a conscious choice.
Problem
Users struggle with automatic, mindless scrolling on short-form video platforms like YouTube Shorts and Instagram Reels, leading to time-wasting and addiction. Traditional solutions involve blocking access entirely, which lacks flexibility and ignores users’ occasional intentional consumption needs.
Solution
A browser extension that adds a 30-second 'think' timer before accessing short-form videos, allowing users to pause and decide if they want to proceed. Example: Users can still watch Reels/Shorts after the timer, but the friction reduces impulsive habits.
Customers
Professionals, students, and parents seeking to minimize distractions but retain controlled access. Demographics include tech-savvy individuals aged 18–40, frequently using social media for entertainment but struggling with self-control.
Unique Features
Focuses on intentional consumption through a friction-based timer instead of outright blocking, balancing habit-breaking with user autonomy.
User Comments
Helps reduce mindless scrolling
Timer feels frustrating but effective
Simple yet impactful design
Supports productivity without total deprivation
Browser compatibility issues occasionally
Traction
Launched on ProductHunt with 300+ upvotes (as of June 2024), details on active users/revenue unspecified. Founder’s X (Twitter) followers: 1.2k.
Market Size
The global digital wellbeing software market is projected to reach $4.5 billion by 2026 (Statista, 2023), driven by rising demand for productivity-enhancing tools.
