What is "Котокульт" the cult of cat lovers?
The art is inspired by Asian aesthetics and the love of cats
Problem
Cat lovers struggle to find unique, culturally inspired cat-themed apparel that aligns with their niche aesthetic preferences, leading to limited options for self-expression.
Solution
An Asian aesthetics-inspired T-shirt collection offering cat-themed designs through an e-commerce platform, allowing users to purchase culturally resonant apparel (e.g., kimono-patterned cat graphics, ukiyo-e-inspired prints).
Customers
Cat enthusiasts and Asian culture aficionados aged 18-45, primarily female, who actively engage in niche online communities and value unique fashion statements.
Unique Features
Fusion of traditional Asian art styles (e.g., ukiyo-e, sumi-e) with modern cat motifs, offering culturally authentic designs unavailable in mainstream markets.
User Comments
Love the blend of cats and traditional art
Finally found apparel that matches my style
High-quality fabric and prints
Wish there were more design variations
Perfect for cat cafes and cultural events
Traction
Featured on Product Hunt with 500+ upvotes, 120+ initial orders within launch week, partnered with 3 Asian artists for exclusive designs.
Market Size
The global $7 billion pet apparel market (2022) with cat-themed segment growing at 12% CAGR, driven by millennial pet humanization trends.
