What is Sunset?
Use Sunset to find and close financial accounts after a death: Bank accounts, 401k, IRA, Life Insurance, Credit Cards, real estate, and more.
Problem
Users need to manually find and close financial accounts (e.g., bank, insurance, credit cards) of deceased loved ones, which is time-consuming, complex, and requires navigating multiple institutions with extensive legal paperwork.
Solution
A digital tool that lets users locate and close accounts automatically across institutions. For example, it identifies 401k plans, IRAs, real estate holdings, and facilitates closure through centralized workflows.
Customers
Estate executors, family members, attorneys, and probate professionals managing post-death financial logistics, typically aged 35–65 with legal/financial responsibilities.
Unique Features
Aggregates scattered financial accounts into one dashboard and automates closure requests, reducing manual legwork and institutional follow-ups.
User Comments
Saves months of paperwork, Simplifies overwhelming tasks, Identifies hidden accounts, Reduces family stress, Streamlines legal compliance
Traction
Launched 6 months ago; 1,200+ users, featured on ProductHunt (top 5 product of the day). Founder has 2.3k followers on X. Pricing: $99–$499/service.
Market Size
The US estate settlement market is valued at $11 billion annually, with 2.8 million deaths yearly requiring financial account closures (U.S. Census data).
