What is Step Journey?
Step Journey makes your daily 10 K goal fun. Each step uncovers more of today’s cultural postcard from a new country. Hit 10 K to uncover it completely and add it to your collection, then see your steps, distance, and calories.
Problem
Users struggle to stay motivated to achieve daily 10,000-step goals with traditional fitness trackers, which lack engagement and interactive rewards
Solution
A gamified mobile app where users unlock cultural postcards from different countries as they walk, turning fitness tracking into a collectible exploration experience
Customers
Fitness enthusiasts and travelers aged 20-45 who enjoy tracking health metrics while discovering global cultures through bite-sized content
Unique Features
Combines step tracking with cultural storytelling through collectible postcards that reveal country-specific information at milestone completions
User Comments
Makes step goals feel like treasure hunts
Cultural facts increase curiosity to walk more
Postcard collection feature is addictively rewarding
Simpler interface than mainstream fitness apps
Wish there were social sharing features
Traction
Launched on ProductHunt 2023-10-25
Ranked #2 Product of the Day with 487 votes
4.8/5 rating from 86 reviews
10k+ installs on Play Store
Founder @janlosek has 1,283 X followers
Market Size
Global fitness app market valued at $1.5 billion in 2023 (Statista), with gamification segment growing at 25% CAGR through 2030
