What is Spray?
Spray is an AI-powered global influencer gifting platform that helps brands discover, connect, and send gifts to the right influencers to build authentic engagement.
Problem
Brands struggle to manually discover and connect with relevant influencers through traditional methods like social searches or databases, leading to time-consuming processes, mismatched partnerships, and low engagement rates due to lack of content alignment
Solution
AI-powered platform where brands can automatically match with influencers based on their video content analysis, send gifts directly through the system, and track campaign performance (e.g., filter creators by niche/video context to identify ideal matches)
Customers
Brand managers, marketing teams, and e-commerce businesses focusing on authentic influencer partnerships, typically in beauty, fashion, or lifestyle niches
Unique Features
Proprietary AI analyzes video context/visuals (not just keywords or demographics) to ensure brand-influencer alignment, coupled with integrated global gifting logistics
User Comments
No user comments available in provided data
Traction
Launched 2nd version (Spray 2) on Product Hunt in 2024; Traction metrics not specified in given information
Market Size
Global influencer marketing platform market projected to reach $24 billion by 2025 (Statista)
