What is Small Purchases Add Up?
Turn spending habits into investment awareness. Add recurring purchases like coffee and subscriptions, then see what that money could grow to if invested in the S&P 500 over 60 years instead. That $5 coffee every 3 days? Could be $500k by retirement.
Problem
Users may not realize how small recurring purchases (like daily coffee or subscriptions) add up over time, missing opportunities to track their financial impact. could grow if invested
Solution
A financial visualization tool that lets users input recurring expenses and simulates their potential growth if invested in the S&P 500 over 60 years. simulate investment growth via S&P 500
Customers
Millennials and Gen Z interested in personal finance but lacking investment knowledge, young professionals, freelancers, and side hustlers managing irregular income.
Unique Features
Focuses on long-term compounding (60 years) using S&P 500 benchmarks, transforming mundane purchases into actionable investment insights.
User Comments
Revealing perspective on daily spending
Simple interface for financial awareness
Motivates long-term saving habits
Lacks customization for other investment options
Effective for basic compound interest visualization
Traction
1.2k upvotes on ProductHunt, founder @johnmcelaney has 980 followers on X, active community engagement with 5k monthly visitors.
Market Size
The global personal finance software market is valued at $1.4 billion in 2024, with a projected CAGR of 6.2% through 2030.
