What is Shop with Copilot?
Copilot in Microsoft Edge now includes dedicated shopping tools. Get instant price comparisons, price history, and cashback offers directly in your browser sidebar. With Copilot Mode, receive proactive alerts for better deals and coupons while you browse.
Problem
Users manually compare prices, track price history, and search for coupons across different sites, which is time-consuming and may cause them to miss better deals. Manually search for deals and miss proactive alerts for coupons/price drops
Solution
Browser sidebar shopping assistant tool integrated into Microsoft Edge. Users get instant price comparisons, cashback offers, and proactive deal/coupon alerts automatically while browsing. Examples: Price history graphs, coupon pop-ups on checkout pages.
Customers
Frequent online shoppers using Microsoft Edge, budget-conscious consumers, e-commerce enthusiasts, and retail employees managing price comparisons
Unique Features
Native integration into Edge’s sidebar with real-time contextual alerts during browsing (e.g., coupon suggestions at checkout). Combines price tracking, cashback, and deal discovery without switching tabs.
User Comments
Saves money effortlessly during online shopping
Automatic coupon detection reduces checkout friction
Price history graphs help time purchases
Edge integration feels seamless
Proactive alerts prevent missing deals
Traction
Integrated with Microsoft Edge (4.3% global browser market share; ~100M+ users). Part of Copilot ecosystem with 5M+ organizational users. No public MRR but aligned with Microsoft’s $10B+ annual commercial cloud revenue.
Market Size
Global browser-based shopping tools market projected to reach $10B+ by 2027 (Allied Market Research). 62% of shoppers use price comparison tools regularly (Statista 2023).
