What is Russell’s YELLOW?
Russell’s YELLOW is an online platform that lets you buy or sell a home without the high fees of traditional agents. Handle showings, offers, and contracts online with full transparency, helpful tools, and live support when you need it.
Problem
Users buy or sell homes through traditional agents with high fees and lack of transparency in processes.
Solution
Online real estate platform enabling users to buy/sell homes without high agent fees via digital tools for showings, offers, contracts, and live support.
Customers
Homeowners (ages 25–55, tech-savvy, middle to upper-middle income) seeking cost-effective, transparent real estate transactions.
Unique Features
End-to-end digital transaction management, transparent pricing, live human support, and integrated legal/contract tools.
User Comments
Saves thousands in agent fees
Intuitive online tools
Responsive support team
Transparent process
Faster than traditional methods
Traction
Launched in 2023, 10k+ users, $150k+ ARR (estimated), featured on ProductHunt with 500+ upvotes.
Market Size
The US residential real estate market reached $2.3 trillion in sales volume in 2022 (National Association of Realtors).
