What is Rock?
ROCK is the Gilbert Family Office, founded by Dan Gilbert, and tying threads between the entities in the Rock Family of Companies.
Problem
Users managing multiple businesses under a family office struggle with coordinating operations, financial oversight, and communication across entities, leading to fragmented workflows and inefficiencies.
Solution
A centralized family office platform enabling cross-entity collaboration, financial aggregation, and strategic alignment. Example: Tracking investments, shared resources, and governance across Dan Gilbert-affiliated companies.
Customers
High-net-worth family office executives, business leaders in the Rock Family of Companies, and wealth managers overseeing multi-entity portfolios.
Unique Features
Deep integration with Rock Family of Companies’ ecosystem (e.g., Quicken Loans, Rocket Mortgage) for seamless resource sharing and governance frameworks.
User Comments
Simplifies multi-entity management
Enhances financial visibility
Reduces administrative overhead
Tailored for complex family office needs
Improves cross-company collaboration
Traction
Backed by Dan Gilbert’s $5.9B+ net worth portfolio, manages 100+ affiliated companies, and integrates with ventures like Rocket Mortgage (1M+ users).
Market Size
The global family office market manages assets exceeding $5.9 trillion, with North American offices averaging $1.3B AUM each.
