What is Rivian R2?
The R2 is Rivian's upcoming smaller and more affordable SUV model that will be priced around $45,000 to target mainstream consumers.
Problem
Consumers seeking electric vehicles often face high price points and a lack of options designed specifically for adventure, leading to a limited selection within their budget that meets their lifestyle needs.
Solution
Rivian's R2 is an upcoming smaller and more affordable SUV model designed for electric adventure, targeting mainstream consumers with a price around $45,000.
Customers
The mainstream consumer segment looking for affordable, adventurous electric vehicles.
Unique Features
Smaller, more affordable electric SUV designed specifically for adventure.
User Comments
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Traction
No specific traction data available for analysis.
Market Size
The global electric vehicle market size was valued at $163 billion in 2020.
