What is Rill Social?
Meet friends in real life, organically. Rill is for the spontaneous and curious, the “what are you up to today?” moments. From hikes to coffee, throw out an invite or join in. Connect in a way that feels natural with last-minute plans we call Meshes.
Problem
Users struggle to organize spontaneous, real-life meetups organically using traditional social platforms, which often prioritize scheduled events, algorithm-driven content, or niche groups, leading to friction in initiating last-minute plans and fostering genuine connections.
Solution
A mobile app (Rill Social) where users create/join spontaneous 'Meshes' (e.g., hikes, coffee meetups) based on real-time availability and interests, enabling organic, last-minute social interactions without rigid scheduling or algorithmic barriers.
Customers
Young urban professionals (ages 20-35), students, and freelancers seeking authentic IRL connections; socially active individuals valuing spontaneity over curated social media experiences; local community builders promoting casual gatherings.
Unique Features
Focus on 'Meshes' for unstructured, immediate plans; anonymity until mutual interest is confirmed; location-based discovery with privacy controls; emphasis on low-commitment, curiosity-driven meetups.
User Comments
Revitalizes IRL socializing in tech-dominated era
Easy for last-minute plans with strangers
Reduces social pressure compared to dating apps
Needs more granular interest filters
Concerns about safety verification processes
Traction
Launched on Product Hunt (exact metrics undisclosed); growing community in major cities (e.g., NYC, London); founder active on social media (500+ X/Twitter followers); early-stage traction with undisclosed funding.
Market Size
The global online friendship and community platform market is projected to reach $3.7 billion by 2028 (CAGR 6.5%), driven by demand for genuine connections post-pandemic (Source: Market Research Future).
