What is Retail Loyalty Rewards by FencyPay?
Running our own retail stores, we wanted more from loyalty/reward programs. So we built a better one. > 5% rewards on purchases > Valid any Fency Merchant within a 5 mile radius > Find merchants in "The Plaza" - a customized feed of merchant posts curated for that specific consumer Been testing in 4 of our own stores since July 2025. Almost $24k of Gross Merchandise Value as of Oct 31 Customers love it. We think it can change retail. Looking for new merchant testing/feedback.
Problem
Retailers using traditional loyalty/reward programs face low redemption rates and limited customer engagement due to generic rewards and lack of localized merchant networks.
Solution
A digital loyalty platform offering 5% rewards on purchases redeemable at any Fency merchant within a 5-mile radius, with a curated feed ("The Plaza") for personalized customer engagement.
Customers
Retail merchants and store owners seeking to increase customer retention and foot traffic, particularly in localized physical retail ecosystems.
Unique Features
Dynamic rewards tied to a hyperlocal merchant network, automated customer curation via geo-targeted feeds, and instant redemption across partnered businesses.
User Comments
Increased repeat purchases from reward members
Higher average basket size compared to previous programs
Positive feedback on merchant discovery in The Plaza
Customers appreciate cross-merchant redemption flexibility
Requests for expanded merchant partnerships
Traction
$24k GMV across 4 test stores (July-Oct 2025), 100% merchant retention from pilot group, preparing for regional rollout Q1 2026
Market Size
The global loyalty management market is valued at $10.1 billion in 2025 (MarketsandMarkets), with brick-and-mortar retailers accounting for 62% of adoption.
