What is Purposa?
We all have big dreams and goals — but most of the time, we lose focus on them, spending our days doing random or “urgent” tasks that don’t actually help us achieve them. Purposa helps you change that. It helps ypu define your most-important long-term goals and stay focused on them every single day. Inspired by Steve Jobs’ concept of signal vs noise, Purposa helps you find your signal and eliminate the noise. This allows you to focus on what moves you forward, not just what feels urgent.
Problem
Users struggle to prioritize daily tasks that align with their long-term goals, often getting distracted by urgent but unimportant activities that don’t advance their aspirations.
Solution
A goal-oriented productivity system that links daily tasks to long-term objectives using Steve Jobs’ “signal vs noise” framework, allowing users to track progress and filter out distractions (e.g., defining 3 life goals and seeing how daily actions contribute to them).
Customers
Aspiring entrepreneurs, career-driven professionals, and self-improvement enthusiasts aged 25-45 who value intentional living but lack systematic methods to maintain focus.
Unique Features
Signal/Noise prioritization matrix, lifetime goal tracking dashboard, and daily alignment check-ins rooted in behavioral psychology principles.
User Comments
Helps maintain clarity on true priorities
Simplifies big-picture planning
Needs more integrations with calendar apps
Mobile version limitations frustrate on-the-go users
Transformative for overcoming procrastination
Traction
Launched 2 months ago with 1,200+ early adopters, $8.4k MRR (based on $7/month premium plan), and 4.8/5 rating from 86 Product Hunt reviews as of July 2024.
Market Size
The global productivity apps market is valued at $58.3 billion (Grand View Research 2023), with goal-tracking software growing at 15.2% CAGR due to increasing remote work and burnout concerns.
