What is Play & Seek?
A library of play ideas for busy parents & carers who want more connection, and less overwhelm. Browse low-screen activities, sensory & educational play ideas and parenting tools all designed to bring calm & joy to your days with kids.
Problem
Parents and caregivers struggle to find engaging and low-screen activities for children, leading to overwhelm, reduced quality time, and excessive screen usage in daily routines
Solution
A digital library (web/mobile platform) offering curated play ideas that combine educational, sensory, and bonding activities. Examples: DIY crafts, themed sensory bins, and interactive storytelling templates
Customers
Busy parents and carers (ages 25-45) with children aged 1-10, particularly those juggling work and childcare responsibilities while seeking meaningful family interactions
Unique Features
Combines activity planning with parenting tools (e.g., calm-down strategies), filters activities by duration/materials/developmental benefits, and offers 'Play Kits' for themed multi-day engagement
User Comments
Saves weekly planning time
Reduces kids' screen addiction
Improves parent-child bonding
Easy to implement with household items
Helps manage tantrums through play
Traction
Newly launched on ProductHunt (date unspecified)
Website shows 50+ categorized play ideas
No disclosed revenue/user metrics yet
Market Size
The global parenting apps market was valued at $6.59 billion in 2022 (Grand View Research), with educational play solutions being the fastest-growing segment
