What is Palette Hunt?
Discover your perfect color palette with AI-powered color analysis. Get your personalized season and wear colors that make you shine. See your colors come to life with our AI Image generation tool, and try as many styles as you'd like.
Problem
Users struggle to determine their ideal personal color palette and seasonal match manually, leading to outfit choices that don’t complement their natural features and reduced confidence in styling decisions.
Solution
A web-based AI tool that analyzes users’ photos to generate personalized color palettes and seasonal recommendations, with AI-generated images to visualize how colors look in different styles and contexts. Examples: Upload a selfie to receive 'Winter' season colors and AI-generated outfits in those shades.
Customers
Fashion enthusiasts, makeup artists, personal stylists, and individuals seeking to enhance their personal style through color harmony. Demographics: Primarily women aged 18–45, active on platforms like Instagram or Pinterest, and interested in beauty/fashion trends.
Unique Features
Combines AI color analysis with seasonal categorization (e.g., Spring, Winter) and AI-generated visual styling examples, allowing users to 'try on' colors virtually across diverse outfit styles.
User Comments
Quick and accurate color analysis
AI-generated style visuals are addictive to explore
Simplifies shopping for flattering colors
Seasonal categorization feels personalized
Easy to share results with stylists
Traction
Launched in 2024, gained 50k+ users in 3 months, $20k MRR, and 5k+ social media followers. Featured in beauty/fashion newsletters like Refinery29 and Byrdie.
Market Size
The global personal color analysis market is projected to reach $1.2 billion by 2027, driven by rising demand for AI-driven beauty solutions and the $500B+ fashion industry’s focus on personalization.
