What is Maven Pet Health Tracker?
It helps pet parents detect early signs of illness through continuous, intelligent health monitoring — because pets can’t tell us when something is wrong. Co-created with vets and clinically validated, Maven combines a smart sensor with a pet health app.
Problem
Pet parents manually monitor their pets' health through sporadic observations and vet visits, but pets cannot communicate early symptoms, leading to delayed detection of illnesses and preventable complications.
Solution
A smart sensor and AI-powered app that continuously tracks pets’ vital signs (e.g., activity, temperature, sleep) and analyzes data to flag early health anomalies, providing real-time alerts and vet-approved insights.
Customers
Dog and cat owners aged 25–45, tech-savvy, urban professionals prioritizing proactive pet care and willing to invest in preventive health tools.
Unique Features
Clinically validated algorithms co-developed with veterinarians, 24/7 symptom detection via hardware-software integration, and personalized health reports for vet consultations.
User Comments
Detected UTI early after app flagged abnormal litter box patterns
Peace of mind with real-time activity monitoring
Vet praised data accuracy during checkups
Easy sensor setup and intuitive app
Cost-effective compared to emergency bills
Traction
Launched Beta in 2023, 10K+ active users, $25K MRR (subscription: $15/month), raised $1.2M seed funding, partnered with 200+ vet clinics globally
Market Size
The global pet wearable market is projected to reach $6.2 billion by 2030, driven by rising pet healthcare spending and IoT adoption (CAGR 14.2%).
