What is Ikigai Diary?
Ikigai Diary helps you discover your “reason for being” through simple daily reflections. Journal your passions, skills, and values to uncover clarity and purpose over time. Free to start, beautifully designed, and built for personal growth.
Problem
Users struggle to discover their life purpose and track personal growth systematically due to unstructured traditional journaling methods, leading to unclear insights and lack of long-term motivation.
Solution
A guided digital journaling tool that structures daily reflections around passions, skills, and values, using AI to analyze entries and provide gradual clarity on one’s ikigai (purpose). Example: Users answer curated prompts like 'What made you lose track of time today?'
Customers
Adults aged 25-45 exploring career transitions, mindfulness enthusiasts, or individuals feeling unfulfilled despite professional success. They regularly use apps like Headspace or Notion for self-improvement.
Unique Features
Exclusive focus on the ikigai framework, progress visualization through time-based insights, and minimalist design reducing cognitive load for consistent use.
User Comments
Clarity-building prompts are transformative
Simplifies tracking growth without overwhelm
Beautiful UI encourages daily use
Free tier offers substantial value
Lacks integration with other wellness apps
Traction
Launched 2 months ago, gained 15,000+ registered users (70% active weekly). Founder has 12k LinkedIn followers; mentioned in Mindful.org and The Guardian’s wellness section.
Market Size
The global mental health apps market is projected to reach $17.5 billion by 2030 (CAGR 16.5%), with self-improvement tools driving 30% of growth.
