What is Fruitful?
Track competitor websites and capture every change. Get clear weekly reports and Slack alerts on what matters. Spot hiring signals, pricing moves, and product launches in near real time.
Problem
Users manually track competitor websites and analyze changes, which leads to missed crucial updates and delayed insights due to inefficiency and human error.
Solution
A web-based competitive intelligence tool that allows users to automatically track competitor websites and detect changes (e.g., hiring signals, pricing updates, product launches) via real-time Slack alerts and weekly reports.
Customers
Product managers, marketers, and startup founders who need to monitor competitors’ strategic moves to adapt quickly.
Unique Features
Near real-time change detection, Slack alerts, and weekly visual reports focused on actionable insights like hiring trends and pricing changes.
User Comments
Saves hours of manual competitor monitoring
Slack alerts keep our team proactive
Weekly reports highlight trends we missed
Easy to track multiple competitors
Identified a competitor’s pricing drop before our team noticed
Traction
Launched in 2023; featured on Product Hunt with 800+ upvotes
Used by 500+ teams (as per Product Hunt comments)
Pricing: $99/month (starter plan)
Market Size
The global competitive intelligence market is projected to reach $8.73 billion by 2028 (Fortune Business Insights, 2023).
