
What is Friday?
friday is an mental health app that helps user to build consistent reflection & journaling habits by a proactive AI voice call.
Problem
Users struggle to build consistent reflection & journaling habits with traditional mental health apps that rely on passive reminders or manual entry, leading to inconsistency and decreased mental wellness benefits.
Solution
A mental health app with proactive AI voice call functionality that initiates regular self-reflection sessions via phone calls, allowing users to engage in guided conversations and audio journaling without needing to manually open an app.
Customers
Professionals in high-stress jobs, students managing anxiety, and individuals seeking structured mental wellness routines who value voice-based interaction over text input.
Unique Features
Proactive outbound AI calls mimic human check-ins, voice-based journaling with emotional analysis, and personalized conversation paths based on user responses.
User Comments
Appreciates the accountability of scheduled calls
Finds voice interaction more natural than typing
Notices improved emotional awareness over time
Desires more conversation customization options
Requests multilingual support
Traction
Launched April 2024 on ProductHunt, 200+ upvotes, 1K+ registered users within first month, 85% weekly retention rate, founder has 2.3K Twitter followers
Market Size
Global mental health apps market valued at $5.5 billion in 2022 (Statista) projected to grow to $17.5 billion by 2030, with AI-based solutions capturing 35% market share

