What is Foursquare Audience?
Foursquare Audience allows marketers to build custom segments based on real-world visitation behaviors to more accurately target consumers showing buyer intent.
Problem
Marketers rely on traditional demographic or online behavioral data for audience targeting, leading to inaccurate consumer intent insights and ineffective ad spend due to lack of real-world visitation context.
Solution
A location-based audience targeting platform enabling marketers to build custom segments using real-world foot traffic data and visitation patterns, e.g., targeting users who visited competitor stores or specific event venues.
Customers
Digital marketers, advertising agencies, and brand managers focusing on hyper-local campaigns, retail analytics, or competitor engagement strategies.
Unique Features
Leverages Foursquare's proprietary dataset of 16B+ annual location check-ins to model consumer behavior, offering granular visitation insights unmatched by GPS or IP-based tools.
Traction
No explicit quantitative metrics provided on PH; Foursquare (parent company) serves 120K+ developers and enterprises, with 14M+ global POIs tracked.
Market Size
The global location intelligence market is projected to reach $16 billion by 2027 (MarketsandMarkets, 2023), driven by demand for offline consumer behavior analytics.
