What is Floaty Stand?
Floaty is a very small laptop stand that props your MacBook up using the aluminum lip at the back edge of the screen. It folds flat, weighs just 15g, and fits in your pocket or bag.
Problem
Users need a portable solution to prop up their MacBook, phone, or tablet but rely on bulky traditional stands or makeshift items like books. Bulky traditional stands and lack of portability limit convenience and ergonomic flexibility.
Solution
A physical stand tool that provides a lightweight, foldable solution for elevating devices. Users can easily carry Floaty (15g weight, fits in pockets) and adjust their screen height for ergonomic comfort.
Customers
Remote workers, digital nomads, and tech enthusiasts who prioritize portability and ergonomics during travel or mobile work setups.
Unique Features
Folds flat, uses MacBook’s built-in aluminum lip for stability, and supports multiple devices (phone/tablet) with minimal footprint.
User Comments
Praise for its portability and simplicity, some note slight wobble on uneven surfaces, wish for color variants, appreciate multi-device compatibility, mention easy storage.
Traction
Launched on ProductHunt in 2024 with 1,200+ upvotes, sold 3,000+ units pre-launch via crowdfunding, founder has 2.8K followers on X/Twitter.
Market Size
The global laptop accessories market is projected to reach $54.8 billion by 2027, driven by remote work trends and demand for portable solutions (Statista, 2023).
