What is Chợ Gạo?
CHỢ GẠO: Chợ Gạo không chỉ là nơi mua bán lương thực, mà còn là biểu tượng của sự gắn kết giữa người dân Việt Nam với hạt gạo – hạt ngọc của trời. Mỗi hạt gạo được làm nên từ mồ hôi người dân
Problem
Users currently rely on fragmented local markets for buying and selling rice, facing challenges like inefficient supplier discovery, price opacity, and lack of centralized transaction platforms
Solution
An online marketplace platform enabling users to connect with verified rice suppliers, compare real-time prices, and execute secure transactions. Example: farmers list harvests, buyers bulk-purchase directly
Customers
Vietnamese farmers, agricultural cooperatives, regional grain wholesalers, and food processing companies
Unique Features
Cultural integration (symbolizing national rice heritage) + supply chain digitization with quality verification mechanisms
User Comments
Simplified bulk trading process
Transparent pricing reduces disputes
Trustworthy supplier network
Mobile-first accessibility
Supports small farmers
Traction
Launched 2023, 12k+ registered traders, $850k monthly GMV reported in Q2 2024
Market Size
Vietnam's rice export market reached $3.68 billion in 2023 with 7.7M tons exported (Vietnam Customs data)
