What is CarPlay Ultra?
Apple's CarPlay Ultra, the next-gen CarPlay, deeply integrates iPhone with all car screens, including instrument cluster. Offers unified control of car functions & apps. Debuts with Aston Martin, more automakers coming.
Problem
Users experience fragmented control between their iPhone and car systems, relying on separate interfaces for infotainment and vehicle functions, leading to inefficiency and distraction.
Solution
A deeply integrated car software system that unifies iPhone connectivity with all car screens (including instrument clusters), enabling users to control apps, navigation, and vehicle settings seamlessly through a single interface.
Customers
Luxury car owners (e.g., Aston Martin drivers), tech-savvy commuters, and automotive enthusiasts prioritizing seamless device-car integration.
Unique Features
Full integration with vehicle instrument clusters, unified control of native car functions and third-party apps, and multi-screen synchronization powered by Apple's ecosystem.
Traction
Debuted with Aston Martin; expanding to additional automakers. Specific metrics (users, revenue) undisclosed, but positioned as Apple's next-gen CarPlay evolution.
Market Size
The global connected car market is projected to reach $225 billion by 2027 (MarketsandMarkets, 2023).
