What is CAC Calculator?
Use our free CAC Calculator to: - Calculate your CAC based on your sales and marketing spend - See how you compare with industry benchmarks - Learn if your CAC is healthy or needs improvement - Spend less than a minute to find out and completely free
Problem
Users manually calculate Customer Acquisition Cost (CAC) using spreadsheets or basic tools, facing time-consuming processes, inaccurate comparisons with industry benchmarks, and difficulty assessing CAC health.
Solution
A web-based CAC Calculator tool that allows users to automatically compute CAC using sales and marketing spend data, compare results with industry benchmarks, and receive instant evaluations on CAC health (e.g., inputting $10k marketing spend and 100 new customers to get CAC=$100).
Customers
Startup founders, SaaS marketing managers, and financial analysts seeking to optimize budget allocation and track marketing ROI efficiently.
Unique Features
Integrates real-time industry benchmark data, provides CAC health status (e.g., 'healthy' or 'needs improvement'), and delivers results in under a minute.
User Comments
Simplifies CAC tracking
Benchmarks save research time
Free and instant insights
Useful for SaaS startups
Lacks CRM integrations
Traction
Launched on ProductHunt with 500+ upvotes, 10k+ monthly active users, and partnerships with 3 SaaS analytics platforms.
Market Size
The global marketing analytics market, which includes CAC tools, is projected to reach $7.8 billion by 2026 (Statista, 2023).
