What is Big Stepper?
Big Stepper is a behavior-first app that converts movement into access. Instead of nagging or permanent blocking, it asks one simple thing: move a little, then use your phone. The result? More energy, better focus, and phone time that actually feels earned.
Problem
Users struggle with excessive screen time and unproductive phone usage, leading to low energy and poor focus. Traditional solutions like permanent blocking or nagging apps often feel restrictive or ineffective, causing users to revert to old habits.
Solution
A mobile app that converts movement into access to smartphone usage. Users earn screen time by walking (e.g., 10 minutes of walking = 30 minutes of scrolling), creating a balance between physical activity and digital consumption. Core features include step tracking, earned access rewards, and a behavior-first approach.
Customers
Remote workers, students, and fitness enthusiasts seeking structured breaks, improved productivity, and healthier phone habits. Demographics: 18-45 age group, tech-savvy individuals prioritizing mental/physical wellness.
Unique Features
Behavioral nudge via movement-based access (not punitive blocking), gamified step-to-screen-time conversion, and a focus on incremental habit formation rather than outright restrictions.
User Comments
Helps reduce mindless scrolling
Motivates daily walks
Balances productivity and breaks
Less guilt about phone use
Simple yet effective concept
Traction
Launched on ProductHunt (exact metrics unavailable). No public MRR/user count disclosed. Founder’s X (Twitter) followers: ~120 (as of 2023).
Market Size
The global digital wellness market is projected to reach $3.2 billion by 2027 (CAGR 12.3%), driven by increasing screen time and demand for productivity tools.
