What is Baober (Open Beta)?
Baober has entered its open Beta phase! Baober is a online platform that helps parents find and book newborn caregivers for their current or future baby. In the Beta, parents in the NY Tri-State area can discover newborn caregivers and submit inquiries.
Problem
Parents currently struggle to find and book reliable at-home newborn caregivers through manual searches, agencies, or referrals, which is time-consuming, geographically limited, and lacks transparency in caregiver qualifications.
Solution
A web-based booking platform that enables parents to discover vetted newborn caregivers, view profiles, and submit service inquiries online. Examples: Browse caregiver certifications, schedule interviews, and book services for postpartum support.
Customers
New or expecting parents in urban areas (e.g., NY Tri-State during Beta), aged 25-45, tech-savvy professionals seeking convenience and trusted care for infants.
Unique Features
Specialized focus on newborn care (vs. general babysitting), curated caregiver network with expertise in postpartum support, and beta-stage regional exclusivity for quality control.
User Comments
Simplifies caregiver search process
Trustworthy caregiver profiles
Limited service area during Beta
Requests for expanded availability
Appreciation for postpartum expertise
Traction
Launched Beta in NY Tri-State (specific user numbers undisclosed), featured on ProductHunt (product URL provided), initial traction from parenting communities.
Market Size
The US baby care services market was valued at $58.7 billion in 2023 (Grand View Research), with postpartum care segments growing rapidly due to rising demand for specialized newborn support.
