Awario Sentiment Analysis
Measure brand sentiment in real time and respond faster.
# Analytics AssistantWhat is Awario Sentiment Analysis?
Awario’s new sentiment analysis is powered by AI and built right into your social listening workflow. It reads the tone behind every online mention, positive, negative, or neutral, so you instantly know how people feel about your brand, product, or campaign. See sentiment trends over time, catch spikes before they turn into crises, and sort mentions by impact to respond to the most urgent ones first.
Problem
Users struggle to manually monitor brand sentiment across multiple platforms in real time, leading to delayed responses and potential reputation crises.
Solution
A social listening and analytics tool that uses AI to track brand mentions, analyze sentiment (positive/negative/neutral), and alert users to urgent issues. Example: Automatically sorting mentions by impact and generating sentiment trends over time.
Customers
Marketing professionals, brand managers, and PR teams who need to manage online reputation, track campaigns, and engage with audiences across social media, news, and websites.
Unique Features
AI-powered sentiment analysis integrated directly into social listening workflows, real-time alerts for sentiment spikes, and historical trend visualization to preempt crises.
User Comments
Provides actionable insights quickly
Saves time on manual monitoring
Accurate sentiment categorization
Helps mitigate PR risks proactively
User-friendly dashboard with critical metrics
Traction
5,000+ users, $50k MRR (as of 2023 updates), launched in 2014 with continuous AI model improvements, featured on ProductHunt with 1,500+ upvotes.
Market Size
The global social media monitoring market is projected to reach $5.1 billion by 2028 (Grand View Research, 2023).
