What is Athlaya | Fitness Social Media Platform?
The social media and community platform for those who love to stay active and care for their wellbeing—just like you.
Problem
Users interested in fitness and health use general social media platforms, which lack targeted communities and fitness-specific engagement tools, leading to fragmented interactions and irrelevant content.
Solution
A fitness-focused social media platform where users can share workouts, join challenges, and connect with like-minded individuals. Examples: activity tracking, health content sharing, and community groups.
Customers
Fitness enthusiasts, personal trainers, wellness influencers, and health coaches aged 18–45 seeking niche communities.
Unique Features
Dedicated fitness community-building tools, integrated activity tracking, and health-centric content moderation.
User Comments
Appreciation for niche focus
Easy workout sharing
Motivational challenges
Relevant health tips
Strong community support
Traction
Launched in 2023, 15k+ active users, $120k ARR, founder has 2.5k followers on X.
Market Size
The global fitness app market is projected to reach $15.6 billion by 2030, driven by health-conscious users.
