What is Accurment?
We’re relaunching Accurment. What started as an AI advisor is now an end-to-end system for strategic marketing decisions — plan, simulate, and measure impact through the science of human behaviour.
Problem
Marketing teams rely on disjointed tools for planning, simulation, and measurement, leading to inefficient impact measurement and difficulty predicting human behavior accurately.
Solution
An end-to-end strategic marketing platform where users can plan, simulate, and measure impact through the science of human behavior, integrating behavioral insights into every decision stage.
Customers
Marketing strategists, CMOs, and campaign managers seeking data-driven, behavior-science-backed decision-making tools for cohesive marketing strategies.
Unique Features
Combines behavioral science models with AI to simulate and optimize marketing outcomes holistically, ensuring alignment between strategy, execution, and measurable impact.
User Comments
Integrated planning and simulation tools streamline workflows
Behavioral insights improve campaign targeting accuracy
Saves time in measuring ROI
Complex interface for non-technical users
Needs more industry-specific templates
Traction
Relaunched as an end-to-end system (previously AI advisor); specific metrics like MRR/users not publicly disclosed.
Market Size
The global marketing software market is valued at $56 billion in 2023 (Statista).
